29900 – FNC Extra 10% Off – Any Product – Limit 2

  • You will receive 10% Off your first two products automatically.
  • We’re just going to take 10% off two items of your choosing.
  • This is off most products and brands in the store. 
  • There are some limitations and exclusions. 
  • May not be combined with other discounts or coupons
  • We will accept competitor’s coupons. You can use their coupon or our discounts, but not both. Choose which discount you prefer.

99970 – Important Notice 1

Important Notice # 1 – 1/28/2019

Family Nutrition Center will be making changes to our discounts and coupon program. We’ll be working on these changes over the next several months so some of the changes will occur sooner and other a little later.

This will be good for our customers.

  • Everyday discounts for many companies will be greater.
  • Coupons won’t be needed. Everyone will get the discount price all the time.
  • Additional discounts will be available in the store. No coupons needed. Everyone will get the additional discounts automatically.
  • Customers can also use any available manufacturers coupons to get additional savings.
  • We will continue to honor competitor’s coupons except when they violate the manufacturers allowable pricing policies.

The main reason for changing at this time is that many, if not most, manufacturers are putting discount limits on products and they are limiting the advertised prices. These programs are called MAP or Minimum Advertised Pricing. This makes it more difficult to have our discounts advertised on our website.

So our website will be changing as well. We are working to make the site informative and useful in new ways. The site will advertise the “Maximum Allowable Advertised Discount” so you will always know how much you will save. Our prices should be equal to or better than the internet as the internet vendors are also bound to these discount limits.

That means that our everyday price will be at the Maximum Allowable Advertised Discount on most supplements. You will find special pricing and extra discounts when you visit the store. Easier for you, easier for us.

This will be a little confusing and we don’t know all of the issues we will face when we begin to implement these changes. FNC reserves the right to make adjustments to the program and correct our mistakes, which there is likely be some. Remember this is new to the staff as well.

Now the bad news.

Some vendors are restricting the prices and some everyday discounts will be adversely affected. In these cases we will seek to make up the difference with in store discounts and promotions. We can offer better prices but we just can’t advertise those prices. It’s challenging because each vendor policy is unique.

The generic coupons that can be used on any product will have to change. The good news is that you will be getting better discounts on many more items with our everyday greater discounts. There will be no limits on quantity.

Enzymatic Therapy is in the process of converting to Nature’s Way brand. The Enzymatic Therapy brand will gradually be eliminated. Most products will become available in the Nature’s Way brand, however some products are likely to be eliminated. At the same time Nature’s Way is changing prices and discounts and may develop their own pricing restrictions. This remains to play out. This will mean the end of the Enzymatic Therapy monthly coupon as it now exists.

This will all happen gradually over the next few months. Please be patient as we work to put this all in order. In the end this should be better and easier while providing cost savings for you. This is new for store staff as well and none of us knows exactly how this will develop. Rest assured that FNC is committed to serving you with the best products, at the best prices delivered by caring and knowledgeable staff.

As we go forward we will list the various vendors and their Maximum Allowable Advertised Discount. The limits vary greatly. We will display these discounts in the store and we will maintain a notebook of the vendor policies should you be curious, please ask.

99980 – Important Notice 2

Important Notice # 2 – 2/15/2019

What is MMAAD and MAP?

Manufacturers Maximum Allowable Advertised Discounts.


also known as MAP. Minimum Advertised Price.


MAP and MMAAD are the same thing. This will all be explained soon. Essentially manufacturers are restricting advertised prices and discounts.

Stay tuned for more information as it becomes available.

99990 – Important Notice 3

Important Notice # 3 – 2-18-2019

Get ready for a rapidly changing price fluctuations.

Prices are going up. Discounts are going down.

This is not new but now things are happening very fast as many manufacturers are in a state of flux with their pricing, discounts and advertising. There are several factors that affect us directly as retailers. Generally we have no control over these changes and we have no choice but to adapt and these changes are going to affect you as customers and consumers. These changes are being imposed on brick and mortar stores as well as internet sellers. So these will be far reaching changes.

You should expect that retailers like Family Nutrition Center will be able to match Internet prices. That means you don’t have to sacrifice service and knowledgeable staff for the best prices. FNC can even offer better prices than the internet. FNC will seek to provide the best possible service at the best possible prices.

Here are some changes that you can expect.

The Enzymatic Therapy brand is going to be converted to Nature’s Way. Enzymatic Therapy is expected to disappear within months.

Nature’s Way is limiting their Manufacturers Maximum Allowable Advertised Discount to 25%.

Nature’s Way is reducing Family Nutrition Center’s purchase discount by 7%. That means we will be paying 7% more for Nature’s Way products.

Nature’s Way is also like to reduce those discounts even further. This gradually becoming more common.

For Nature’s Way, these changes begin March 2019.

This is not to single out Nature’s Way, many companies are doing this as well. It’s just that Nature’s Way/Enzymatic Therapy is a huge local company that is our largest supplier and that means that more of our customers use these products. This has an impact on all of us. It’s a trend that is not going to stop.

What can you do?

Stock up soon. Product that we have already priced will not be repriced, but new product will soon have a lower discount.

Stock on Enzymatic Therapy at 45% this month. This coupon discount will disappear at the end of February. Use it now while you can.

Watch this site for more Important News as we go forward.