What We Do

We have a deep history of supporting the health of those in Green Bay. We strive to be a trusted partner on your journey to wellness.

Dedicated to Nutrition and Your Good Health Since 1976

Our Mission: 

Support Your Natural Health and Wellness

At Family Health Center, our mission is clear: to be your trusted partner on your path to natural, holistic health. We understand that achieving and maintaining wellness is a journey, and we’re here in Green Bay to guide you and your family every step of the way.

Our passion for holistic health runs deep, and it’s a passion shared by our dedicated team – since 1976! We aren’t just here to sell products; health and wellness are part of our personal lives. Many of us have experienced the transformative power of natural nutrition and supplements firsthand. We live this life, we use these products, and we’ve learned the value of it through on-going education, years of personal experience, and the experiences of our customers.

We believe in harnessing the power of nature to boost immunity, conquer allergies, manage stress, and detoxify – for vibrant family health. From quality supplements for kids to stress-relieving solutions and personalized guidance, we empower you to build a solid foundation of well-being – naturally. 

One of the hallmarks of LOCAL, independent health food stores like ours, is the availability of an experienced staff. Unlike larger chain stores that may hire clerks to stock shelves, we’re here to assist you in understanding the nuances and distinctions between products – so you can make better choices for your health and even save you money.

With nearly 50 years of serving Green Bay families, we’ve seen the impact that personalized, natural supplements have had on the health and well-being of our customers. We’re very proud of the stories of transformation we’ve witnessed. From inflammation and arthritis, to cardiovascular problems, and nutritional deficiencies caused by medications – our approach is to complement any medical treatments with nutrition, helping the body repair and heal itself.

We are committed to staying at the forefront of nutritional science, offering the best products and personal attention to Green Bay families.

Whether you’re just starting your health journey or seeking advanced solutions, we invite you to visit Family Health Center and experience the difference that a dedicated and knowledgeable team can make in your health and wellness journey.

Our History

Welcome to Family Nutrition Center, Green Bay’s trusted destination for natural and holistic health supplements – since 1976. Our story began in an era when natural foods were rare, supplements were met with skepticism, and a good diet included fast food and soda pop.

In the 1970’s, Steve Lankford traveled to Central America and discovered a school dedicated to natural healing where he was trained in holistic health – covering diet, herbs, nutrition, and more. That’s where he met his wife, and together, they began a journey of healing that developed into a passion to help others.

After three years of missionary work in Guatemala, the Lankfords returned to Green Bay, where they wanted to share their knowledge and successful experiences with natural health with everyone. With the unwavering support of Steve’s father, they opened Family Nutrition Center with a mere $12,000, starting a legacy that continues to thrive today.

Family Nutrition Center, Green Bay WI

Education has always been at the core of Family Nutrition Center, helping customers find natural, effective options for common health struggles families face – from anxiety and ADHD, to hormonal changes, to brain fog and pain. We have helped thousands of Green Bay families through the decades and have built lasting relationships with our customers, who continue to trust our experience and high quality supplements. When the time came for Steve to pass the torch, he found the perfect successors in Brent and Kellie Luther, who share Steve’s passion for empowering local families with holistic alternatives to help in their journey toward healing.

When you walk through the doors of Family Nutrition Center, you can expect to see Brent or other knowledgeable staff who are happy to guide you in finding natural, affordable options for your health concerns. We invite you to stop in and talk over your health concerns – so we can put our decades of experience to work for you. Our commitment to education, quality products, and personalized service remains unwavering. We look forward to teaming up with you on your journey toward better health and wellness.

What We Offer You


Quality Ingredients

At Family Nutrition Center, our promise to you is that we will always carry products with the hightest quality ingredients from America’s top supplement brands. All of our products are natural and free from harsh chemicals and scary side effects. We carry products that aid your body and provide it with the nutrients it needs to heal itself.


Knowlegeable Staff

We can always guaruntee that each and every staff member is knowledgeable and friendly, ready to assist you and answer any questions you may have about our products. You can also go to any of our staff members and ask questions about any your specific health concerns. Our employees have years of experience and an abundance of holistic knowledge to share.


Family Focus

One of the things that sets us about from other natural health stores is our focus on family. We have helped multiple families on their quest to wellness and our supplements and knowledgeable staff have been incredibly impactful on their health. We will never give you any product that we wouldn’t trust for our own families.